Digital Marketing Manager

Job Title – Digital Marketing Manager

Location – Glasgow City Centre

Hours – FT, 40 hours per week

Optical Express is the UK’s only complete eye care provider, and Europe’s leading private provider of laser eye surgery and premium intraocular lens and cataract surgery. Each week Optical Express Surgeons undertake more laser eye surgery and private intraocular lens procedures collectively than any other providers.

For over 34 years, millions of patients have trusted Optical Express with their eye care. Operating clinics across the UK, Ireland, and mainland Europe, Optical Express, supported by an esteemed International Medical Advisory Board, is a thought leader in the global optometry and refractive surgery industry.

We have an exciting opportunity for a Digital Marketing Manager to join our marketing department. The Digital Marketing Manager will be taking on a prominent role in every aspect of direct response, to ensure that our acquisition campaigns are managed effectively across all channels to meet strategic and business goals.

You will be creative, motivated and flexible and ideally possess experience of working in a fast paced commercial environment.

As Digital Marketing Manger you will be responsible for the following tasks:

• Management of the digital marketing team
• Manage Google Ad campaigns
• Manage Meta Ad campaigns
• Manage our online reputation across all platforms
• Manage eCRM activity
• Manage relationships with third-party suppliers

Minimum Requirements

• Experience managing a high performing digital marketing team
• Experience managing large budget digital campaigns
• Experience managing Google Ads
• Experience managing Meta/Facebook/Instagram Ads
• Prior experience in building successful email and SMS campaigns
• Working knowledge of HTML and CSS
• Ability to work in a fast-paced environment and prioritise workflow effectively
• Ability to forge strong relationships in a commercial environment
• Excellent attention to detail
• Curiosity and drive to understand consumer behaviour
• Communication and influencing skills
• Highly motivated, personable with a friendly attitude

What’s in it for you?

• Competitive salary
• Free or discounted optical products/procedures
• Career progression
• Modern working environment with superb technology support

Please apply now by uploading your CV.

This is a fantastic opportunity to join a global organisation where you will have the opportunity to grow and develop within a professional working environment.

Optical Express is an equal opportunities employer